Sarah Palin performed pretty well in her interview with ABC News anchor Charles Gibson, shown tonight on 20/20.
The Obama campaign folks will see that. Look for them to refocus their attacks on McCain and ignore Palin. The Obama mantra for the next two weeks is likely to be “Bush-McCain, Bush-McCain, Bush-McCain.”
There’s no question that the Obama campaign lost its balance in the wake of Palin’s stirring acceptance speech in St. Paul. In the days leading up to the speech, Democrats smelled blood in the water. They attacked her readiness to be a heartbeat from the presidency.
They also inadvertently helped build her television audience.
When Palin dazzled folks with her speech, the Obama folks were flummoxed. Obama himself attacked her.
That will change after the Gibson interview.
It’s not that Palin was great. She was a little shaky in the foreign policy segments of the interview aired Thursday night. She did a much better job in the segments aired for the first time tonight.
The bottom line, though, is that she was pretty self-assured. That’s what many people will remember.
Here are my thoughts on the interview tonight:
1. Her opening remarks outside her home were particularly winning. Very smart move for her to praise Hillary Clinton and say that she bets Obama regrets not picking her.
2. She did a pretty good job parrying Gibson’s questions on taxes and the economy.
3. Quick on her feet: she says that Obama has had 94 chances to vote to cut taxes and hasn’t done it. I don’t know if it’s correct. It’s a pretty good campaign line, though.
4. The McCain camp should drop the Bridge to Nowhere issue. It appears to me to be a nowheresville campaign issue.
5. Palin did a pretty good job dealing with what Gibson called “hot button” social issues. She said that her personal opinions might be different than the policy of the administration in which she serves. Interesting.
There’s a reason that ABC aired the Palin interview in primetime on 20/20. She’s boffo for ratings.
“Sarah Palin: An American Woman,” a pretty mediocre Fox News special, set a ratings record for a cable news network documentary.
That’s why I think that the Obama campaign will abandon its attempt to sink the McCain campaign by attacking her. Attacks on Palin just keep her in the limelight.
Obama will figure it out. If he’s going to be successful, he has to return to his central campaign message of tying McCain to George W. Bush.
You’re going to hear “Bush-McCain” a lot in the next couple of weeks. Attacking Palin appears to be a bridge to nowhere.
Friday, 9:50 p.m.



